Why Google Ads? High Purchase Intent
On Facebook you find the customer. On Google the customer finds you. This fundamental difference means Google leads have 6x higher purchase intent.
Campaign Types
- Search – most effective for quality leads
- Performance Max – AI-driven across all Google networks
- Display Remarketing – low-cost follow-ups
- YouTube – awareness and education
Key Optimization Tips
- Add negative keywords (saves 20-30% of budget)
- Create dedicated landing pages
- Send Offline Conversions from CRM (20-40% quality improvement)
- Test 3-4 ad variations per Ad Group
- Review Search Terms weekly
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