
Why Lead Management Matters
Every dollar you invest in advertising generates leads. But without proper management, most leads disappear. The difference between 5% and 15% conversion is lead management.
10 Tips Summary
- Respond within 5 minutes (80% drop after 5 min)
- Use smart statuses that reflect your sales process
- Automatic lead routing (Round Robin)
- Document every conversation in the lead card
- Create tasks and reminders immediately
- Filter out irrelevant leads quickly
- Track lead sources to optimize ad spend
- Automate WhatsApp messages (welcome, follow-up, re-engagement)
- Review weekly reports
- Re-engage old leads (15-25% response rate)
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